Jewellery

While fashion trends keep changing, gold jewelry has remained a constant in the Indian culture. Traditionally gold jewelry has been an auspicious possession, heirloom, an investment, holy ornaments for adornment, social status and more; recently gold jewelry has started being used for the purpose of accessorizing. With the changing use, trends in design and style of gold jewelry are also changing.

New designs

The traditional intricately crafted hand made gold necklace gifted by your mother is now finding its place in the jewelry box, and being replaced by more chic and contemporary gold jewelry for daily wear. The designs are more modern complimenting the over all look of the urban professional woman. Chic styles, fashionable designs with supple elegance have become more popular. The trend is inspired from the west. Elaborate earrings are being replaced by simple gold studs. Gold stackable bangles are being replaced by sleek gold bracelets.

Two tone gold

White gold has recently gained more importance in our traditional Indian gold jewelry. White gold is made by mixing whiter metals to pure gold to make it appear white. White gold jewelry is further coated with rhodium, a white metal that gives a lustrous silvery shine to the jewelry. White gold is popular because it looks like platinum, the most precious metal on earth. The latest trend is two tone gold jewelry that combines the bright sunny warmth of yellow gold with the icy azure brilliance of white gold. Rings, bracelets, bangles, pendants, chains all types of jewelry has the fine combination of white gold and yellow gold. Most of the diamond jewelry is usually two tone; the setting around the diamond is often rhodium plated white gold that accentuates the white brilliance of the diamonds.

While white gold has become extremely popular, some jewelers are also experimenting with other gold tones like the rose gold. Rose gold has pink metals like copper added to give it a subtle pink tone. Rose gold has a pinkish hue that adds grace and elegance to the jewelry. Rose gold combined with white gold makes some of the finest in modern gold jewelry. Some exquisite designs also use three tones of gold, traditional yellow gold, chic white gold and rare pink gold, to make beautiful three tone gold jewelry.

With the changing trends, not just the designs and styles of gold jewelry have changed but also the entire outlook has changed. It’s no more about wearing more gold; it is about wearing enough gold to make the perfect modern style statement.