Sunday, March 8, 2009

Jewellery

With the financial crunch and instability getting intense by the day, finding fine jewelry that doesn’t cost you the earth while still living up to quality and purity standards, can be quiet a task. While every one in the market, from bricks and mortar jewelers to online retailers, is offering lucrative discounts, you need to ensure that deal is genuine and not marketing gizmos to rip you off your money.
There are many compelling reasons to buy jewelry from a discount site. Jewelry makes perhaps the best gifts for your loved ones. Fine jewelry has financial value attached to it, so if you gifting fine jewelry to a person you are actually gifting her keepsake. Buying these exquisite gifts is not an inexpensive hobby and you would sure want to know the art of buying fine jewelry at a discount without compromising on the quality and value.
So if you are buying jewelry online, look for a trustworthy site. The best way to find out if the website is trustworthy or not, is by looking at the trust seals on the website. Trust seals are the internet version of accredited stamps from certified and accredited agencies/authorities certifying the website, which essentially means you can trust the website.

To be on the safer side you can verify the trust seals from the respective agencies by personally getting in touch with the concerned organizations and enquiring them about the website. For a jewelry site the most commonly found trust seals can be GIA, AGA, AGTA, VeriSign, AGL etc. More the trust seals, better it is. To be extra sure, check out the media section or newsroom of the website. If you notice names of some reputed magazines and newspapers, go ahead and make a purchase.

If the jewelry sold on the website is certified, you can be assured of the genuineness of the jewelry and its quality. The certification though should be from a well known credible agency or it is not worth the paper it is printed on.

You could also look at the return policy. Any internet jewelry retailer worth its name should allow a decent return period. Or least the return should be allowed on quality grounds. Once you have found a website that stands tall on the above mentioned criteria, wait for a good offer. Websites offer heavy discounts twice to thrice a year. So when the opportunity comes, go grab a deal on your favorite jewelry.

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