Jewellery

Vardhman Group announces a jewellery mall in Mumbai which will make them the pioneers of Whole Jewellery Retail (WJR) in the country. With an aim to allure Indian shoppers the new venture will combine theme shopping with value-chain large form retail.Vardhman Group's Managing Director, Rajesh Vardhan, said "Our research team had predicted the demand for such formats in the country. While we have seen a large growth of modern retail formats, so far there have been no specialized formats catering to specific needs."The jewellery mall is situated in the jewellery hub of the country. The all new Jewel World will provide consumers an unequaled jewellery shopping experience, featuring leading international and national brands under one roof.Vardhman Groups Jewel World has roped in prime tenants such as Pranda, Dia Jewels, Al-Kans, Emeralds, etc. The Group is likely to expand with more WJR formats in the country over the next two years starting with four more malls in Mumbai.