jewellery

This year you will notice massive Swarovski® crystals used on garments, accessories and jewellery pieces. They certainly make a statement. But you will also see fine Swarovski crystals as delicate embellishment on lingerie.
Today laboratory produced gems such as Cubic Zirconia worked with gold or precious metals, help manufacturers achieve higher end fashion jewellery looks. Now that the ordinary consumer has become more demanding, top quality laboratory made gems and crystal are order of the day. Frequently the name Swarovski is mentioned along with the stone type, as an indication of the highest quality of man made jewellery stones.
Jewelled necklines, bodice yokes, cuffs, belts and hems make use of bold cabochons and glittering crystals. Evening bags and shoes drip with bold beads and crystals. No wonder women adore Manolo Blahnik shoes. Swarovski crystal makes satin Manolos sparkle with energy. Notice how a perfect dainty bejewelled CRYSTALLIZED™ minaudière as shown left, won't hold much, but who needs a necklace when you have such a sparkling accessory to hide a girl's must-have essentials.
The contemporary design world is in love with Swarovski crystal. Its forward approach to research and development is well suited to a progressive world.
Suddenly there is a noticeable trend to state that the crystal used in an item is Swarovski. This crystal ring right is from Marks and Spencer and uses Swarovski crystal. The retailer makes a feature of informing the consumer that the crystal in the ring is sourced from Swarovski. Once the phrase crystal or Austrian crystal would have sufficed; now consumers want to know it's top quality crystal and made by one group only - that brand is Swarovski. Logos on products may have waned, but brand naming is alive and kicking.