jewellery

Your jeweler personally selects each piece of jewelry and each gemstone in his or her cases. They don't sell merchandise from some central warehouse. They sell only what they themselves carefully select. That means that your jeweler has unrivaled quality control. When a mass merchant buys thousands of items, often deliveries are only spot-checked. Since your jeweler cares enough to look carefully at every jewelry piece before buying it, shouldn't you? If you buy from a web site or from TV, the piece you receive may not be what you are expecting. At your local jeweler you can compare different pieces side by side, see the difference diamond qualities make, and also try on jewelry before you buy